This is because A&R is in charge of discovering new talent. They also play an important role in development of the artist – how the band will be marketing, sometimes choosing songs for the musicians to record if they don’t write their own material and building a basic promotional foundation for the album and the band.Īccording to Allison Klein of How Stuff Works, A&R is seen as the glamorous part of working in a record company: A&R reps are the musicians’ point of contact at the label during contract negotiations. It is not their job to keep you out, so much as it is to find marketable music for their company. They then continue to work closely with the artist, acting as their liaison to the label’s business affairs department and as an advisor who will help nurture a certain sound and image Their duties include listening to demos, aligning artists with the right producer, and offering creative input.įor the unsigned musician, A&R can be the gatekeepers of the industry. The role of A&R has three main responsibilities:Ī & R can sign new or established talent to the company’s roster. It also acts as a liaison between the artist and the record label. The is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. HND / B.Sc Degree in Mass Communication, Marketing, Economics or any related field with 3 – 15 years relevant work experience.A&R stands for Artists and Repertoire.Associate with record labels, songwriters, record producers and get them to sign publishing deals.Work with the PR department in deciding which artiste(s) to scout and promotional plans for the artist(s).Set the overall Company A&R policies and may take part in decisions about high-profile or new artists.
Maintain solid relationships with all artists signed with the Company.After contract signing, the Head of A&R ensures the building of a strong stays relationship between the artist/label.Work to negotiate the deal between the artist/Label and brands.The Head of A&R will spend a lot of time listening to music and attending numerous gigs, visiting clubs, going to showcases, listening to tapes and demo recordings, and watching videos of performing acts.Keeping up with the new trends and new artists in the music industry as they emerge.Work to actively scout for talent and recommend the artist(s) to the Director to discuss Creative partnership and promotion deals.
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